Description

We are looking for a highly skilled and results-driven Paid Media Manager to lead and manage all paid media activity across our client portfolio. This role is perfect for someone who is strategic yet hands-on, with deep platform knowledge, strong leadership skills, and a creative mindset. You will oversee paid media and social teams, manage budgets across multiple clients, and work closely with strategists, creatives, and account leads to deliver high-performing, ROI-focused campaigns.

Responsibilities

Develop and lead comprehensive paid media strategies aligned to client objectives, brand goals, and performance targets

Translate marketing objectives into full-funnel paid media plans covering awareness, engagement, leads, and conversions

Identify growth opportunities across platforms, audiences, formats, and creative approaches

Guide platform selection and budget allocation to maximise impact and return on investment

Oversee the setup, management, and optimisation of paid media campaigns across platforms such as Meta, Google, YouTube, LinkedIn, and others

Ensure campaigns are optimised for performance, cost efficiency, and scalability

Drive ongoing testing of audiences, creative, messaging, and formats to improve results

Maintain platform best practices, compliance, and up-to-date industry knowledge

Manage and oversee paid media budgets across multiple clients and campaigns

Track spend, performance, and ROI to ensure efficient use of budgets

Ensure campaigns meet agreed KPIs and performance benchmarks

Implement month-on-month optimisation and growth strategies to improve results

Lead performance reporting across all paid media activity, analyse data, and translate results into actionable insights

Present performance updates, learnings, and optimisation plans to internal teams and clients

Manage and mentor paid media and social media team members, allocate workload, set priorities, and provide guidance and performance feedback

Foster a collaborative, high-performance culture within the digital team

Work closely with brand strategists, creatives, account managers, and content teams to ensure alignment between paid media, organic social, creative, and broader marketing strategies

Support client presentations, strategy sessions, and campaign planning discussions

Act as a subject-matter expert on paid media within the agency

Requirements

5+ years’ experience in paid media or performance marketing, preferably within an agency environment

Proven experience managing paid media strategies across multiple clients and industries

Strong track record of delivering ROI-driven campaigns focused on engagement, leads, and conversions

Hands-on experience managing significant paid media budgets

Demonstrated experience leading and managing teams

Strong analytical skills with the ability to turn data into strategic insight

Excellent organisational, planning, and prioritisation skills

Creative thinker with a performance-driven mindset

Relevant tertiary qualification in Marketing, Digital Marketing, Communications, Advertising, or a related field

Platform certifications (Meta Blueprint, Google Ads, LinkedIn Marketing, etc.) highly advantageous

Ongoing learning and upskilling in digital and performance marketing